What is the taxi screen?
Taxi screen is also known as taxi led display, which is composed of led modules, cabinet, control card, powers and wire harness.
It shows a different advertising form with double or three-sided screens on the top of the car. The taxi top Led screen can display different colours, texts, and fonts. This, in turn, helps with readability. It also has more advertising forms like interesting videos and pictures.
A lot of people come across a taxi on a daily basis, and this makes it a suitable medium for advertisement. It is also cheaper than any billboard space in the city.
How does it work?
According to the different control card, its operation is based on 3/4g, wifi or PC synchronizing transfer with the following terminals: phone, tablet and PC.
(You can check our video: https://www.youtube.com/watch?v=EOHv_Oun1s8
to understand the operation on phone)
The screen power comes from the car battery, with a black wire connecting negative and red wire connecting positive.
What is the screen size?
Actually, there is no perfect screen size suitable for all customers. Like in US and Canada market, 960*320mm are popular, while in Botswana and South Africa, a larger screen like 1120*480mm is welcomed. So the screen size is customized according to customers’ requirements.
Will I get profit from it?
The utilization of the taxi screen is greatly improved when compared to the traditional advertising billboard or static led screen. Changing pictures or videos will take a lot of time and effort. Sometimes advertisers have to pay a lot when they are interested tweaking the colours. Using a 3G or 4G connection available in taxi top advertising, an advertiser can send programs to the screen with just a click of the mouse or one tap on the phone.
The position of the display provides a proper viewing height for people at the eye level whether they are on the street or even in the peak of traffic. The backlit function enables the full visibility of advertisement both during the day and in the night.
What Advertisers want (and need) from an Advertising Campaign are potential impressions expressed as CPM (Cost per Thousand), CPP (Cost per Rating Point) and GRP (Gross Rating Points per Ad Buy). CPM is a function of how many potential viewers saw the Ad; CPP expresses cost as a percent (Points) of a given population, and GRP represents the Total Number of Rating Points achieved with a given Ad Buy. Each element of a Multimedia Buy has its unique CPM, CPP and GRP. More importantly, each element of a Multi-Media Campaign has its unique Audience and Relevancy to that Audience or Target Market. Generally speaking, Advertising Weight is the desired GRP. Advertising Managers are constantly challenged to increase GRP and reduce CPM / CPP. Taxi Advertising has a remarkable ability to produce those results — sometimes over Ten Fold! NUMBER OF VIEWS PER MONTH PER 100 TAXIS: 1.3 PASSENGERS X 36 TRIPS X 30 DAYS X 100 TAXIS=140,400
So whether you use it yourself or for advertising, it would be a wise investment.
Or you can read this article to know more advantages.
To be continued…