10 Most Stunning 3D Billboards Advertising Examples in 2023

There have been numerous innovative and eye-catching 3D billboards around the world that have gone viral or been featured in media due to their creativity and the way they’ve pushed the boundaries of traditional outdoor advertising.

Today we will go through the 10 most stunning 3D billboard campaigns in 2023 around the world to get ideas of how to grab the attention and traffic from competitors’ numerous advertisements.

1. Coca-Cola’s 3D Billboard in Times Square:

Leveraging the power of 3D technology to create an effect of their iconic bottle that seemed to pop out of the display, Coca-Cola’s dynamic advertising in Times Square was a sensational hit, offering an almost lifelike visual experience.

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2. Netflix’s “Residential Evil” Immersive Ads:

For the promotion of “residential evil”, Netflix used 3D billboards that extended physical elements from the screen into the real world, making it appear as if characters and objects from the show were emerging out of the billboard.

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3. Samsung’s Galaxy Unpacked:

To announce their latest Galaxy smartphone, Samsung used 3D billboards with vivid imagery that made the phone look like it was literally unfolding from the screen, playing with perspective in a manner that caught people’s attention.

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4. Nike 3D Shoe Launch:

Nike created a 3D billboard that featured a giant, lifelike model of their new sneaker. It protruded from the advertising space, making it seem like a colossal version of the shoe was hovering in mid-air.

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5. BMW’s Illusionary Billboard:

For launching a new car model, BMW created an attention-grabbing 3D billboard with a design that made the car appear to drive out from the billboard, highlighting its sleek design and dynamics.

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6. Amazon’s wheel of time 3D Billboards:

To promote various shows on Amazon Prime, amazon’s ‘wheel of time’ billboard features a terrifying illusion.

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7. Louis Vuitton’s Fashion Showcase:

With a 3D billboard that featured high-quality imagery of their products, along with physical elements protruding from the billboard, Louis Vuitton created a sense of luxury that extended onto the street.

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8. Gucci’s Eye-catching Art:

Gucci frequently uses billboards to create 3D art installations that feature their products. They can turn a simple handbag advertisement into a visual masterpiece that corresponds with their fashion-forward brand image.

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9. Whatsapp 3D Billboard 

In the concluding stage of its worldwide initiative to highlight updated privacy and safety measures, WhatsApp, the global messaging giant, has launched a 3D showcase of the iconic Piccadilly Lights in London.

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10. Lego’s Playful Constructs:

Lego has been known to turn its billboards into 3D playgrounds, with Lego figures and constructions jutting out, capturing the playful essence of the brand.

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These examples show that advertisers are increasingly leveraging 3D technology to create more engaging and immersive experiences. The physicality of the advertised product or theme in these instances effectively blurs the line between advertisement and art installation, often turning the side of a building into a must-see attraction.

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Conclusion:

3D billboards offer a revolutionary twist on traditional outdoor advertising by delivering a highly engaging, visually captivating experience to passersby. These billboards leverage depth perception and digital effects to create the illusion of three-dimensional images that seem to pop out or move independently of their two-dimensional background, drawing the viewer’s attention far more effectively than standard flat ads. Such vivid displays not only increase message recall but can also generate significant buzz through social media as spectators share their experiences online, thus amplifying the reach of the advertisement beyond its physical location. By providing a memorable spectacle, 3D billboards serve as powerful marketing tools that can transform a simple message into an interactive and lasting impression.